Trademarks and domains

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A brand is one of the key elements of a business identity, making a company recognisable in the marketplace and encouraging customer loyalty. An effectively protected brand can help a company’s goods or services to stand out, creating a competitive advantage and becoming a company’s most valuable asset – therefore it is important to protect this asset correctly. 

Improper use or insufficient protection of a brand can have a significant impact on the reputationt of your business, on building trust with the customer and on its commercial performance, including legal consequences for fraudulent use of the brand, loss of the brand or limiting the company’s ability to expand into international markets. Failure to protect or register a domain sufficiently can put a company’s brand at risk of being copied and prevent cooperation with partners if domain management and rights are not resolved. 

Prevence’s team of lawyers has extensive experience in trademark registration and domain security and can offer in-depth advice and practical assistance on all legal issues related to trademark and domain registration and protection. We can carry out checks on the legal status of a trademark, including the development of a protection strategy, registration renewals and infringement monitoring.

We can assist you with the following matters:

  • Advice on misuse of a trademark or domain.
  • Trademark registration in Lithuania.
  • International trade mark registration (WIPO).
  • Regional trade mark registration in Europe (EUIPO).
  • Representation in domain dispute resolution procedures.
  • Drafting of trademark or domain contracts.
  • Verification of the legal status of a trademark.

Trademark registration in Lithuania and EU

The registration of a trademark or a design is an essential procedure that ensures the identity of a company’s goods and services and the value of its intellectual property.  

Our team of lawyers at Prevence is available to guide you throughout the registration process, not only by ensuring a thorough trademark clearance process, but also by drafting the documents to determine the most appropriate registration strategy: the classes of services required for trademark protection according to the Nice Classification and the Madrid system, the geographical territories in which the protection will apply, and the preparation of the applications for reimbursement of the trademark registration fees. 

A properly registered trademark can become a valuable piece of intellectual property, and this procedure can help avoid misunderstandings or disputes in the future. 

Trademark disputes

Although the most efficient and common method to protect intellectual property is by properly registering your trademarks, this does not protect you against the unauthorised use of your trademark, copying, or the use of similar signs. We therefore advise our business clients on trademark similarity issues, assess potential infringements and recommend steps of protection against unauthorised use. Also, if a trademark is used in multiple jurisdictions, we work with international partners in the event of a dispute, ensuring consistent representation in all relevant countries. Our aim is not only to represent you in a dispute, but also to help you build a strong foundation for IP protection. 

Transfer of a trademark or domain

The transfer of a trademark or domain can be crucial, especially when a company’s strategy, structure or business model changes due to a sale, merger, restructuring or the desire to enter new markets. 

Prevence experts are ready to advise on the legal aspects of licensing, ensure a smooth transfer of a trademark or domain, assess all legal subtleties and ensure that all documents are properly prepared.   

In order to fully exploit the potential of your intellectual assets and protect your brand rights, it is important to have competent lawyers at your side who understand the subtleties of intellectual asset management and can handle your case with capability and confidence 

Experts

BOARD | MEMBER | MENTALITY

Edgaras Margevičius
  • Attorney at Law
  • Managing partner
Gintarė Daukšė
  • Senior Associate
Simonas Milašius
  • Associate
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